Design a startup that runs like clockwork

Accelerate traction, align your team, hit the growth stage

Are you having a tough time keeping your team focused on your startup's main challenges? Are you struggling to balance customer acquisition, marketing, product development, and operations? In this course, you will learn to design your startup to hit the growth stage faster. Instead of feeling overwhelmed, you will gain confidence, use tools to align effectively your team, and adopt a smart growth mindset.

Course Outcomes

Here's what you can expect to learn in this course

  • Simplify your complex business issues using our focused growth framework.

  • Accelerate traction with a simple and systematic approach..

  • Rapidly prioritize and solve key issues so that they do not reappear.

  • Reduce time spent in meetings by up to 50%.

  • Boost your team's productivity and alignment with OKRs and Strategy tools.

  • Grow your team with effective coaching and training.

How does it work

You'll learn key concepts and tools through short video lectures and highly practical activities. You'll be able to take advantage of our experience as we will give you direct feedback on your assignments. To further support your progress, you'll have the opportunity to join our community of change makers to exchange ideas and share learnings.
Growth Leap Certificate

Course curriculum

What you will learn

  • 1

    Course Introduction

  • 2

    Lesson 0: Getting Started

    • Lesson 0: Getting Started

    • Watch: Course Overview

    • Watch: Get in the right mindset

    • How to Design Your Startup for High Performance and Impact

    • Piloting Your Startup with Fly-by-Wire

    • Join our community

  • 3

    Lesson 1: The Growth Leap System

  • 4

    Lesson 2: Focus & Work on the Right Things

  • 5

    Lesson 3: Strategy - Align Your Team and Keep It Aligned

  • 6

    Lesson 4: People - Get and Grow the Right Team

    • Lesson 4: People

    • What is the right team?

    • Determine if you have the right people onboard

    • Assessing your team with the Team Monocle

    • Real-life Examples from the Founders and CEOs of Factmata and Uvaro/Kiite

    • Grow your team: Expectations and Feedback

    • Grow your team: Training

    • Lesson 4: Quiz

    • Reflect

  • 7

    Lesson 5: Execution - Accelerate Traction

    • Lesson 5: Execution

    • Design a well oiled machine

    • Drop the funnel

    • Executive Dashboard

    • Using a software to track your KPIs

    • Issue Tracker

    • Lesson 5: Quiz

    • Assignment: Set your own Executive Dashboard

    • Additional Execution Resources

  • 8

    Lesson 6: Accelerating Growth

    • Three Keys to Traction and Growth Acceleration

    • Build a Growth & Experimentation Culture

    • How to Implement a Growth Experiment System

    • Growth Experiment Case Study

    • Additional Growth Resources

  • 9

    Lesson 7: Sustainability: Build Something Meaningful

  • 10


    • Course Conclusion

    • Explore More

    • Before you go...

    • Next Steps

Meet your Instructor

Global Managing Director, plista & Strategic Advisor, Stun and Awe

Michel Gagnon

Michel Gagnon is Strategic Advisor at Stun and Awe and Global Managing Director of plista, WPP's native advertising specialist, Business mentor APX (Axel Springer & Porche) & GreenTech Alliance. Over the past 15 years, he’s helped hundreds of companies from around the world scale and expand into new markets. He brings a truly unique point of view to business management having gained a broad work experience in a variety of company types and markets. - Publicly-listed companies, Big 4 Consulting Firm, Startups - China, Europe, and North America - Adtech and Media, Edtech, Greentech, Management Consulting, Aerospace, Mobility

Join other change makers

Special features

What people are saying

Tilman Kemper

Manager Venture Development | APX

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Sallyann Della Casa

Founder & CEO | GLEAC

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay on track and measure whether I am hitting the company's strategic goals or not. It helped me get clarity."

Megesh Vaidun

Startup Founder |

"Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. It's super useful!"

Get your team access

A fun and collaborative way to learn with your peers.
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  • Who is this course for?

    This course was specifically designed for tech startups teams who have gained some traction, but still struggle manage a structured and more predictable business.

  • For how long do I have access to the course content?

    You have one-year access from the date of purchase.

  • When can I start?

    Anytime. This is a self paced course.

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